SalamAir, a leading low-cost airline serving national and international routes across the Middle East, embarked on a mission to revitalise its online presence to better serve its customers. The brief called for a modern and user-friendly redesign of both the website and mobile platform, prioritizing ease of use above all else. Additionally, the redesign extended to include visually appealing eDMs to enhance communication with customers. Furthermore, a new POS interface was developed specifically for airline crew, streamlining in-flight service operations.